In 2010 InfoTrends End-User Workflow Survey asked this question:
Please select the top two optimized print output formats used for variable data job production.
The results clearly showed Optimized PDF at the top of the list. In the context of this survey optimized PDF simply means any PDF file that was specifically created for Variable Data Printing (VDP).
The primary goals of the PDF/VT Application Notes include:
PDF/VT Application Notes supplements ISO 16612-2:2010 Graphic technology Variable data exchange Part 2: Using PDF/X-4 and PDF/X-5 (PDF/ VT-1 and PDF/VT-2). It is assumed that a reader of this application note is familiar with the PDF/VT standard, as well as the PDF and PDF/X data formats.
Martin Bailey has worked on PDF subset standards since 1994, starting with PDF/X in CGATS and then in ISO. He’s currently the UK’s primary representative to the ISO PDF/X and PDF/VT committees, amongst others. He’s project editor for PDF/VT-3 and chair of the PDF Association’s PDF/VT TWG. In his spare time he’s CTO for Global Graphics Software, and product manager …